1. Not conducting any customer research.
Some companies still don't conduct customer research, but instead rely on their best internal guesses as to what their customers want.
2. Conducting "pretend" research.
This is the fun of creating a persona, which allows teams to make decisions based on fictional people, rather than doing the hard work of listening to real customers.
by
zimsurfa
2008-05-29 06:43
research
simpy
