Podcasting, in it's third year of mass media adoption is once again front of mind as a report to be released by eMarketer this week, which finds that spending on podcasting advertising will quintuple over the next five years, from a paltry $80 million base in 2006 to a $400 million market in 2011.
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voicesdotcom
2007-06-28 15:44
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http://blogs.voices.com/thebiz/2007/02/podcasting_to_reach_400_million_in_advertising_by_2011.html
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