smallbusiness's Bookmarks About "marketing"

StartupJournal | E-Commerce

or any business to succeed these days, it has to have a presence on the Internet. But before you delve into the complexities of an Internet strategy, there's a crucial first step to take.

by smallbusiness 2005-12-19 18:36 marketing

http://www.startupjournal.com/ecommerce/ecommerce/20050517-spors.html?sjcontent=mail - cached - mail it - history

Trends in future marketing - brandXpress Blog

With societal, cultural and technological changes occurring at increasingly accelerated rates, keeping your eye on the horizon of future trends in branding gives your company the advantage.

by smallbusiness 2005-12-19 18:36 marketing

http://brandxpress.blogspot.com/2005/05/trends-in-future-marketing.html - cached - mail it - history

Taking Your Business Online

I want to take my business online, but I can't afford the entire inventory I would need to get started. Should I wait to receive orders before buying the stock?

by smallbusiness 2005-12-19 18:36 marketing · technology

http://www.nfib.com/object/IO_22329.html - cached - mail it - history

ALLBUSINESS.COM: THE ADVISER / Take advantage of trademarks to protect your product, service

A trademark protects a word, phrase, symbol or design used by its holder to differentiate itself or its products or services from competitors.

by smallbusiness 2005-12-19 18:36 marketing

http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2005/05/18/BUG25CQK8A1.DTL&type=business - cached - mail it - history

The Dos and Don'ts of Search Engine Optimization

Discover the top 10 things you can do that can make or break your ranking with the free search engines.

by smallbusiness 2005-12-19 18:36 marketing · technology

http://www.entrepreneur.com/article/sbc/0,6136,317788,00.html - cached - mail it - history

Start a retail business

Ready to start a retail business? Don't get stuck at the fork in the road--we've mapped out 3 different retail paths so you can choose the one that's right for you.

by smallbusiness 2005-12-19 18:36 marketing · finance

http://www.entrepreneur.com/article/0,4621,319940,00.html - cached - mail it - history

Department of Home Land Security and Small Business

The Department of Homeland Security has $40 billion to spend. Here's how to get a piece of it.

by smallbusiness 2005-12-19 18:36 marketing

http://www.inc.com/magazine/20050501/sales.html - cached - mail it - history

AP Wire | 05/18/2005 | Name change can help a company adapt

Changing a small company's name can be expensive and time consuming, but many owners realize that their businesses need new identities - the old names just aren't working anymore. They need names that reflect changes in the marketplace.

by smallbusiness 2005-12-19 18:36 marketing

http://www.kansascity.com/mld/kansascity/business/11679000.htm - cached - mail it - history

Should You Incorporate Your eBay Business?

You started by selling a few things, only to find that you could make money this way. Your sales volume has grown and now you want to know if it's time to take legal steps to formalize your business.

by smallbusiness 2005-12-19 18:36 management · marketing

http://auctionbytes.com/cab/abu/y205/m05/abu0143/s02 - cached - mail it - history

Seal the Deal

Despite widespread knowledge of the problem, shopping-cart abandonment continues to plague e-tailers.

by smallbusiness 2005-12-19 18:36 marketing

http://www.entrepreneur.com/article/0,4621,315650,00.html - cached - mail it - history

Forget: I'm The Expert. Think: I'm A Fellow User - Small Business Marketing Strategies

Even though they usually have an expert level of knowledge and wisdom, most savvy solopreneurs don't really think of themselves as experts.

by smallbusiness 2005-12-19 18:36 marketing

http://www.smallbusinessbranding.com/smallbusinessbranding_blo/2005/05/forget_im_the_e.html - cached - mail it - history

Ideologic » Carnival of the Capitalists

A round up of the week's business stories and comments about them from business bloggers

by smallbusiness 2005-12-19 18:36 economy · management · technology · marketing

http://www.ideologicllc.com/wp/2005/05/22/carnival-of-the-capitalists/ - cached - mail it - history

Marketers Big and Small Taking a Shine to Blogs (Reuters)

As mainstream media grapples with whether to join, fight or ignore the burgeoning phenomenon (of blogging), some intrepid marketers see blogs as a way to capture the attention of Web "influencers," early adopters of trends or products who spread the word

by smallbusiness 2005-12-19 18:36 marketing

http://today.reuters.com/news/newsArticle.aspx?type=internetNews&storyID=2005-05-23T124626Z_01_N226699_RTRIDST_0_NET-BIZ... - cached - mail it - history

Book Review: All Marketers Are Liars (800-CEO-READ )

With that provocative title and opening salvo, well known author, marketing expert, and business blogger Seth Godin takes the reader on another landmark journey into the marketing field.

by smallbusiness 2005-12-19 18:36 marketing

http://www.800ceoread.com/blog/archives/001193.html - cached - mail it - history

EBay Drop-Off Stores Balk at Regulation (NY Times)

States like Calif. and Fla. are debating whether drop-off stores like AuctionDrop and iSold It should be governed by the laws to prevent the sale of stolen items that currently apply to pawnbrokers, secondhand stores and auc

by smallbusiness 2005-12-19 18:36 marketing · policy

http://www.nytimes.com/2005/05/24/technology/24ebay.html?ex=1274587200 - cached - mail it - history

Advertisers Want Something Different - New York Times

Marketers are trying desperately to stay ahead of the technological innovations that are changing how consumers view their messages - and are putting pressure on their agencies to adapt.

by smallbusiness 2005-12-19 18:36 marketing

http://www.nytimes.com/2005/05/23/business/media/23adco.html?ex=1274500800&en=e78db6db6ad54ffc&ei=5088&partner=rssnyt&em... - cached - mail it - history

StartupJournal | Consultant Strategies

The equivalent to speed dating: sizing up prospective clients on whether they'll be great clients or pains in the neck in about eight minutes.

by smallbusiness 2005-12-19 18:36 marketing

http://www.startupjournal.com/columnists/marketing/20050406-marketing.html - cached - mail it - history

How to Name Your Business

What's in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider.

by smallbusiness 2005-12-19 18:36 marketing

http://www.entrepreneur.com/article/0,4621,265010,00.html - cached - mail it - history

Duct Tape Marketing Blog - Voted Best Small Business Marketing Blog

Creating localized keywords, internal links and Google Adwords campaigns is a great strategy if you are trying to win local searchers.

by smallbusiness 2005-12-19 18:36 marketing

http://www.ducttapemarketing.com/weblog.php?id=P265 - cached - mail it - history

Personal Branding - brandXpress Blog

Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here's what it takes to be the CEO of Me Inc.

by smallbusiness 2005-12-19 18:36 marketing

http://brandxpress.blogspot.com/2005/05/personal-branding.html - cached - mail it - history

Seth's Blog: The Placebo Affect*

We don’t like to admit that we tell stories, that we’re in the placebo business. Instead, we tell ourselves about features and benefits as a way to rationalize our desire to to help our customers by allowing them to lie to themselves.

by smallbusiness 2005-12-19 18:36 marketing

http://sethgodin.typepad.com/seths_blog/2005/05/the_placebo_aff.html - cached - mail it - history

Winning the Cost Game

Henry Ford did it a century ago. Now it's your turn: Figure out how to lower the price of your goods and services, or risk a crash

by smallbusiness 2005-12-19 18:36 marketing

http://www.businessweek.com/smallbiz/content/may2005/sb20050518_6281_sb037.htm - cached - mail it - history

15 Ways Other People Can Promote Your Biz

Put your networking circle to work for you with these guaranteed ways to generate new business.

by smallbusiness 2005-12-19 18:36 marketing

http://www.entrepreneur.com/article/0,4621,321332,00.html - cached - mail it - history

Creating Passionate Users: Why you need to go to a skateboard shop

Some of today's best and brightest designers are working on skateboard/snowboard art, as well as the gear that goes with it, and it's definitely worth a trip to your nearest skateboard shop

by smallbusiness 2005-12-19 18:36 marketing

http://headrush.typepad.com/creating_passionate_users/2005/05/why_you_need_to.html - cached - mail it - history

Business 2.0 Magazine

Real simple syndication, better known as RSS, is moving from weblogs to the Fortune 500. The technology, designed to let users subscribe to blog newsfeeds, is being co-opted by corporations to keep employees and customers informed.

by smallbusiness 2005-12-19 18:36 technology · marketing

http://www.business2.com/b2/web/articles/0,17863,1062431,00.html?promoid=rss - cached - mail it - history

Adverblog: Which value do online competitions bring to a brand?

No matter what’s the target audience, it seems that giving away prizes is one of the only ways brands are able to find to engage their prospects.

by smallbusiness 2005-12-19 18:36 marketing

http://www.adverblog.com/archives/001442.htm - cached - mail it - history

Small Busines Report: You have a great idea; now what?

Call it the day two dilemma. You have a brainstorm, wake up the next morning, and need to figure out whether the idea is actually worth pursuing, or better left under the covers.

by smallbusiness 2005-12-19 18:36 management · marketing

http://www.post-gazette.com/pg/05129/501572.stm - cached - mail it - history

Entrepreneur Eyes Celebrities (Daytona Beach News-Journal)

When one of those "desperate housewives" needs a pair of sunglasses to fight that glare on Wisteria Lane, she'll put on a pair of shades provided by a company founded by Barry Franzblau, owner of Worth Avenue's Couture Optique shop.

by smallbusiness 2005-12-19 18:36 marketing

http://www.news-journalonline.com/NewsJournalOnline/Lifestyle/Fashion/03AccentFASH052405.htm - cached - mail it - history

What's Your Brand Mantra?: Giveaways

Give away what people take for granted and can get anywhere (and inexpensive for you to provide); find out what they value and charge for it.

by smallbusiness 2005-12-19 18:36 marketing

http://brand.blogs.com/mantra/2005/05/giveaways.html - cached - mail it - history

How To Increase eBay Profits | Small Business Marketing & Resource Articles

Product choice is important. But to really increase profit you must know how to increase the number and amount of bids per item.

by smallbusiness 2005-12-19 18:36 marketing

http://www.smallbusinessbrief.com/articles/auctions/001644.html - cached - mail it - history

Brands and Branding - brandXpress Blog

At a certain point, sales is branding: the more sales you have, the more market share you have, the more people see and hear of you, and the more they will think of you. Without sales and market share, branding accomplishes nothing.

by smallbusiness 2005-12-19 18:36 marketing

http://brandxpress.blogspot.com/2005/05/brands-and-branding.html - cached - mail it - history

True Confessions

Wondering what it's really like to buy a franchise? Seven entrepreneurs tell all about their experiences as franchisees.

by smallbusiness 2005-12-19 18:36 management · marketing

http://www.entrepreneur.com/article/0,4621,321428,00.html - cached - mail it - history

Company Doctor - bizjournals.com

With buzz words, there is a real danger that you may sound brilliant but say or accomplish nothing, so Scott Clark recommends you use these words with extreme care.

by smallbusiness 2005-12-19 18:36 management · marketing

http://www.bizjournals.com/extraedge/consultants/company_doctor/2005/05/23/column463.html - cached - mail it - history

Playing the Field

Apply dating rules to marketing, and sweep your customers off their feet.

by smallbusiness 2005-12-19 18:36 marketing

http://www.entrepreneur.com/article/0,4621,321213,00.html - cached - mail it - history

Sales Power - bizjournals.com

Couple used self-funding to put new line of natural hair care products on the market

by smallbusiness 2005-12-19 18:36 marketing

http://www.bizjournals.com/salespower/ - cached - mail it - history

FusionBrand: The Death of "Positioning" & The Birth of Brand Wikification

"Wikification" is a customer-driven, not a corporate-driven, strategy, ideal in a highly-fragmented, highly competitive world where deeper relationships ultimately mean greater profits.

by smallbusiness 2005-12-19 18:36 marketing

http://fusionbrand.blogs.com/fusionbrand/2005/05/the_death_of_po.html - cached - mail it - history

Tips for getting good customer support - Signal vs. Noise (by 37signals)

There are plenty of suggestions out there for providing great customer support, but there’s not much that I’ve seen on how to get great customer support.

by smallbusiness 2005-12-19 18:36 marketing

http://37signals.com/svn/archives2/tips_for_getting_good_customer_support.php - cached - mail it - history

The Eight Rules Of Good Customer Service - Forbes.com

Americans love to complain, but who can blame us? For the most part, customer service has been heading downhill as companies try to cut costs by outsourcing, offshoring and hiring inexperienced staff.

by smallbusiness 2005-12-19 18:36 marketing

http://www.forbes.com/home/business/2005/05/16/cx_jw_0517complaint.html - cached - mail it - history

Duct Tape Marketing Blog - Voted Best Small Business Marketing Blog

If you are doing a good job for your clients, the occasional accidental referral will likely come your way. The idea should be to make referrals happen intentionally.

by smallbusiness 2005-12-19 18:36 marketing

http://www.ducttapemarketing.com/weblog.php?id=P267 - cached - mail it - history

Salesprocessdiva: Pipeline or Funnel - Move your opportunities forward!

Probably the biggest thing I do in sales coaching is helping people with the shape of their pipeline...(listing) all of their known sales opportunities into categories...

by smallbusiness 2005-12-19 18:36 marketing

http://loririchardson.typepad.com/salesprocessdiva/2005/05/pipeline_or_fun.html - cached - mail it - history

Wizard Academy - Monday Morning Memo

When your business category is dominated by a single brand and all the other brands put together don't equal them, it's time to create a counter-brand.

by smallbusiness 2005-12-19 18:36 marketing

http://www.wizardacademy.com/showmemo.asp?ID=236 - cached - mail it - history

Outlook - bizjournals.com

More companies are exploring every way they can to tap into the vibrant and growing Hispanic market.

by smallbusiness 2005-12-19 18:36 marketing

http://www.bizjournals.com/bizoutlook/ - cached - mail it - history

Terry Heaton's Pomo blog

The ins and outs of purchasing a domain that is already registered by someone else.

by smallbusiness 2005-12-19 18:36 marketing

http://donatacom.com/archives/00000881.htm - cached - mail it - history

Indie Bookstores' Survival Stories

Devoted exclusively to selling books on all aspects of cooking, food, and wine, Kitchen Arts & Letters was considered an oddity when it opened for business in 1983. Today, it's an even rarer creature: The successful independent bookseller.

by smallbusiness 2005-12-19 18:36 marketing · management

http://www.businessweek.com/smallbiz/content/jun2005/sb2005062_9627_sb017.htm - cached - mail it - history

StartupJournal | E-Commerce

Companies often take advantage of the weak dollar by selling items outside the U.S. for more money than they could at home. You can too.

by smallbusiness 2005-12-19 18:36 marketing

http://www.startupjournal.com/ecommerce/ecommerce/20050602-spors.html?mod=RSS_Startup_Journal&sjrss=frontpage - cached - mail it - history

StartupJournal | Enterprise

Today there are some 750,000 promotional products that U.S. businesses give away, up from 350,000 in 1995, according to the Advertising Specialty Institute, a Tevose, Pa.-based for-profit trade group that sponsored last week's event.

by smallbusiness 2005-12-19 18:36 marketing

http://www.startupjournal.com/columnists/enterprise/20050601-bounds.html?mod=RSS_Startup_Journal&sjrss=frontpage - cached - mail it - history

StartupJournal | Case Study

Betsy Ludlow decided that she would buy a Curves franchise (but) as she read the contract over and over, she saw some of her ideas weren't allowed. "I didn't like feeling boxed in with someone else's concept," she said. So she started her own fitness cent

by smallbusiness 2005-12-19 18:36 management · marketing

http://www.startupjournal.com/columnists/casestudy/20050601-casestudy.html?mod=RSS_Startup_Journal&sjrss=frontpage - cached - mail it - history

Is It Time to Raise Prices?

There's no more important number than the one on your price tag, and nothing provokes a case of the cold sweats like the thought of raising it.

by smallbusiness 2005-12-19 18:36 marketing

http://www.inc.com/magazine/20050601/pricing.html - cached - mail it - history

Brevity :: AO

Keep Presentations Short or Be Shown the Door!

by smallbusiness 2005-12-19 18:36 marketing

http://www.alwayson-network.com/comments.php?id=10430_0_1_0_C - cached - mail it - history

The Four Phases of a Sales Presentation

You can think of every sale as having four distinct phases. These phases sometimes blur into one another, or course, as the interaction between two or more individuals proceeds.

by smallbusiness 2005-12-19 18:36 marketing

http://www.nfib.com/object/IO_22653.html - cached - mail it - history