One of the first steps in the process is identifying keywords or keyword phrases that potential customers would use to find out about your business and the services you provide. This is a critical step because these keywords or keyword phrases are what will identify you to potential customers.

Effective, ethical, and ongoing SEO can deliver targeted traffic to the pages of any website. It is best to implement SEO practices during the first stages of development although with a little extra work it is more than possible for an existing site to benefit from search engine optimisation efforts.