MCM is a novel interview technique that allows for an array of views and opinions on a particular policy or technological issue to be expressed, and their specific effect identified. Like other types of multicriteria analysis,[7] MCM allows one to understand the importance of individual criteria—the issues, beliefs, and values deemed relevant—upon a particular policy choice, or “option” in the language of the method. What makes MCM distinct is that it is highly transparent and, though mediated through a structured process, is sensitive and accommodating to the unique views of individual participants.