The traditional approach to corporate communications envisages a controlled process of scripted messages delivered by the chief executive, first to investors, then to other opinion-formers, and only later to the mass audiences of employees and consumers. In the past five years, this pyramid-of influence model has been gradually supplanted by a peer-to-peer, horizontal discussion among multiple stakeholders.
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2006-01-28 15:44
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http://www.edelman.com/speak_up/blog/archives/2006/01/the_mea_revolut.html
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