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ptroast, member since Feb 5, 2007

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Corporate EVENT magazine - Article: Customer Evangelists: Spreading the Word, March 2006

A bit "meeting" oriented vs our kind of events but a good article on using WOM for events

by ptroast 2007-02-05 13:25 WOM · marketing · events

http://www.exhibitoronline.com/corpevent/article.asp?ID=962 - cached - mail it - history

iMedia Connection: To Leverage WOM, Listen First

An insightful and slightly more detailed view of the identify-engage-activate model for leveraging influencers and WOM.

by ptroast 2007-02-05 13:25 influentials · WOM

http://www.imediaconnection.com/content/9378.asp - cached - mail it - history

The Word is Out! - Affinitive's Blog

Good perspective on WOM (organic and amplified) from our pal Warren at Affinitive.

by ptroast 2007-02-05 13:25 cgm · WOM · influentials · social

http://blog.beaffinitive.com/index.html?itemId=135136 - cached - mail it - history

The 1% Rule: Charting citizen participation

Some interesting stats on how many people contribute content vs view content.

by ptroast 2007-02-05 13:25 social · WOM · cgm

http://customerevangelists.typepad.com/blog/2006/05/charting_wiki_p.html - cached - mail it - history

Customer Listening Blog: Again, more proofs that Listening to customers is essential.

92% of WOM happens offline.

by ptroast 2007-02-05 13:25 WOM

http://customerlistening.typepad.com/customer_listening/2006/05/again_more_proo.html - cached - mail it - history

cgm: "Intimate" versus "Incidental" Word-of-Mouth

Good piece on distinction between different types of WOM

by ptroast 2007-02-05 13:25 WOM · research · customerlistening

http://notetaker.typepad.com/cgm/2006/05/intimate_versus.html - cached - mail it - history

Word of Mouth Research Blog -- Word of Mouth Marketing Association -- WOMMA

Interesting general topic on the psychology of why online reviews tend to be more positive than negative.

by ptroast 2007-02-05 13:25 research · community · WOM

http://www.womma.org/research/online_reviews.htm - cached - mail it - history

Word of Mouth Research Blog -- Word of Mouth Marketing Association -- WOMMA

WOM metrics among youth segment

by ptroast 2007-02-05 13:25 WOM · youth · research

http://www.womma.org/research/wom_among_youth_1.htm - cached - mail it - history

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Feb 5, 2007