When you have that one hot service, it's always tempting to push everything else through it. Tempting, because for you, the service provider, it's simpler. But for the customer, what's easier for a service provider isn't always easier for you.
What do you think of Apollo and its chances in the near future? It is a fiercely competitive market, with Adobe, Microsoft, Sun, Google and others all active - and each has a differing vision for web app deployment.
Given that I've read of other people discussing the downside to the 'Digg Effect' and the lack of value in getting a hit on Digg, how long before the search engines devalue Digg, too?
Search Engine Watch published an interesting case study today about a site that remapped all dynamic URLs via a tools such as mod-rewrite/.htaccess file...