Bob Keteyian has been counseling through the communication styles lens, focusing on the natural language of the client. This approach relies on the inherent processing abilities of each individual and is naturally validating. Each of us is unique and therefore has a unique communication style, which is related to our learning style.

Learning styles theory is at the base of the communication styles approach. The fundamental question Bob asked many years ago was this: How are learning styles reflected in interpersonal communication? Thinking in words, images, or feelings reflects some of the common, inherent differences that drive individual communication styles. It also helps explain the confusion and communication breakdowns that so readily occur. When you solve the communication style conflicts in relationships, you increase collaboration and give clearer definition to other personal and relational issues.

Compare to http://routeabout.blogspot.com/2008/07/fwd-george-lakoff-co-foundersr-fellow.html "discusses what the seemingly disjoint topics neuroscience and sociology have in common, and why he feels that they are important. He talks about why some people succeed, and why some people don't. He also explores the connection between a high I.Q. score and the love and emotional care a person receives from his or her family. We get to hear about what roles the conscious and sub-conscious mind play in decision making; how different factors affect how we live our lives; and how we unconsciously seek out familiar things in our environment. Brooks talks about the permeability of the human brain; how emotions gives us the ability to remember and learn; our ability to copy behavior from our peers; and the shaping of thought processes. He also gives us his view on the emergence of human capital as a global currency, and why this is more important than the rise of developing countries.