" * Bulleted list * Occasional use of bold to prevent skimming * Short sentence fragments * Explanatory subheads * No puns * Did I mention lists? What Is This Article About? For the past month, I've been away from the computer screen. Now I'm back reading on it many hours a day. Which got me thinking: How do we read online?"

"“Roadkill” is part of a major campaign initiated by Almighty for the NB Zip technology. It was made in conjunction with the site http://www.nbzip.com/ Developed by Almighty, New Balance’s Digital and Non-Traditional Agency of Record, the campaign focuses on the ‘Positive Energy’ of the NB ZIP™ shoes, playing on an ‘Energy In, Energy Out’ message."