Bob Keteyian has been counseling through the communication styles lens, focusing on the natural language of the client. This approach relies on the inherent processing abilities of each individual and is naturally validating. Each of us is unique and therefore has a unique communication style, which is related to our learning style.

Learning styles theory is at the base of the communication styles approach. The fundamental question Bob asked many years ago was this: How are learning styles reflected in interpersonal communication? Thinking in words, images, or feelings reflects some of the common, inherent differences that drive individual communication styles. It also helps explain the confusion and communication breakdowns that so readily occur. When you solve the communication style conflicts in relationships, you increase collaboration and give clearer definition to other personal and relational issues.