It is a simple concept actually. Company “A” knows that there is a positive online newspaper article about them and they have also paid several blogers to write positive reviews about them or their product. Now they want people to actually see the articles. They pay a marketing company to get exposure.
With anything you need to do your research. Put the time into finding the right person or company that fits your budget and creative ideas. Never forget that it is your website and needs to reflect who you are or your companies image.
We were contacted by EWD Hosting to find out if we were going to renew our contract with them in June. James replied that we had already found another hosting company and would be transferring our web site to them. Within an hour our web site was gone and our account with EWD was closed, a month and a half early. So our slow building of the web site on our new hosting company has just gone into overdrive. Thank God James had just done a back up of our website so we have some of the data and pages. Gone is our record of sales. That was to be down loaded just before we switch over so it would be right up to date. Nice shock. Good thing we printed off the invoices. Now we have to do a year’s worth of accounting manually. Nice of them to let us know that they were going to do this. Oh wait; they did not let us know that they were going to close down our account a month and a half early just because we were not going to renew our contract in June.
So you are an entrepreneur with a successful small business, you have grown enough that you need to hire people. You have to take time from “doing” to interviewing, hiring, training, motivating, supervising, disciplining, and firing. You have to depend on others to keep your business successful. You have to let go, trust others to do as good a job as you do.
More business go under because of the discrepancy between the inflow and outflow of cash. What good is it if you have $1000’s in accounts receivable if you cannot pay your debts and daily operating costs today? This affects both small and large businesses, it is the way you handle the difference that counts.
There is a lesson to be learned by examples set by some of the larger companies who have forgotten the value of human contact in branding and marketing. There is nothing like getting an automated system when you call a company verses getting a real person. I know of some companies that have lost a lot of customers, like me, this way.
So you are an entrepreneur with a successful small business, you have grown enough that you need to hire people. You have to take time from "doing" to interviewing, hiring, training, motivating, supervising, disciplining, and firing.