It is a simple concept actually. Company “A” knows that there is a positive online newspaper article about them and they have also paid several blogers to write positive reviews about them or their product. Now they want people to actually see the articles. They pay a marketing company to get exposure.

I completely understand and support why my Government is using negative ads and restrictions to reduce cigarette sales. But will it work?

There is a lesson to be learned by examples set by some of the larger companies who have forgotten the value of human contact in branding and marketing. There is nothing like getting an automated system when you call a company verses getting a real person. I know of some companies that have lost a lot of customers, like me, this way.

Who does not have half a dozen or so company logo magnets stuck to your fridge? They work great as a promotional gift for the delivery food industry.