In their world, fighting AIDS somehow never seems to query how Europe and the US underdeveloped Africa and how the continent's abundant resources are still exploited by the world's wealthy.
Luntz's specialty is testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.
Sure, there are more brands than ever. But they're taking a beating - or, even worse, being ignored. Who's to blame? A new breed of hyperinformed superconsumers.