For the uninitiated, astroturfing is the practice of forming fake grassroots organisations to advocate for your cause. It’s a practice that is in no way ethical and when it is performed under the guise of PR it makes our profession look terrible.

Astroturfing is evil. Astroturfing is always unethical and usually illegal. It corrodes democracy which relies on transparency.

NetVocates provides its clients with expertise in blog monitoring and advocacy. Our trained staff of experts utilizes a unique combination of proprietary technology and human analysis to deliver a focused stream of timely, actionable intelligence to our c