It is a ritual during which a group gathers and silently pushes empty carts through the aisles of a superstore. Whirl-Mart utilizes tactics of occupation and reclamation of private consumer-dominated space for the purpose of creating a symbolic spectacle.
http://www.nytimes.com/2006/07/05/business/worldbusiness/05smiley.html?ex=1152763200&en=2d83826e533d3fbb&ei=5065&partner...
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The primary goal of this study is to examine the impact of supercenters and supermarket consolidation in the supercenter era on food prices in major urban centers.
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