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营销理念的演变:4P→4C→4R - 博客x5dj.com

以满足市场需求为目标的4P理论，以追求顾客满意为目标的4C理论，和以建立顾客忠诚为目标的4R理论。

by jackiege 2006-10-21 04:40 marketing · theory · 4c · 4p · 4r

http://www.x5dj.com/UserForum/00262247/00071897.shtml - cached - mail it - history

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by jackiege 2006-10-21 04:40 marketing · theory · 4c

http://www.d8in.com/blog/article.asp?id=299 - cached - mail it - history

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