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Copy this Coke's big social media push is both stupid and doomed to fail | Social Media Branding | Richs Blog
Coke’s Expedition 206 will send three 20-somethings to 206 countries and territories where Coca-Cola is sold in 2010. The trio sets off on their 275,000-mile tour from Madrid on Jan. 1, stocked with laptops, video cameras, smartphones and plenty of other gadgetry, in order to document for the masses their search for happiness. Their journey will be tracked via social media sites but one has to ask “how the hell is this going to lead to more sales of Coke”?
by internetmarketingrich 2009-11-18 20:50 Branding · Marketing
http://www.richsblog.com/files/e8dac8d3baaf172821241a25f54a10ba-354.html - cached - mail it - history
Copy this Run away ! Brand marketers now want to use social media to interrupt us ! | Branding | Richs Blog
A recent study also showed that consumers were happy to let brands be part of their social media experience, so it concluded that opportunities for branding do exist within social media. As Monty Python said when they confronted the killer rabbit "run away, run away!
by internetmarketingrich 2009-11-10 15:36 branding · marketing
http://www.richsblog.com/files/c0b86d607a288c7b63fb5c82dbc25e68-349.html - cached - mail it - history
Copy this Jobs not expected back until 2012: Branding means more now than ever | None | Richs Blog
The employment news is not good. Economists do not expect job growth until 2012 as we enter year 2 of this recession. With more employees unhappy with their jobs and new jobs nonexistent consumers will continue to be very cautious about spending their hard earned dollars while they continue to pay down debt
by internetmarketingrich 2009-10-30 13:13 marketing · branding · economy
http://www.richsblog.com/files/53f66230cd2bb8177d30c89ae6c80d55-345.html - cached - mail it - history
Copy this At some point in time someone has to stand up and say "this is not what our brand is about" | Branding | Richs Blog
Since when is a strategic business strategy that ensures long term growth and or profitability so bad? When people on Wall Street act like they know a lot more than CEO's and when CEO's try and bend over backwards because these analysts are more important than common sense and customers
by internetmarketingrich 2009-10-01 17:31 branding · marketing
http://www.richsblog.com/files/d10177134eed7cbb6ac613c9ce5d0fdd-334.html - cached - mail it - history
Copy this Doomed to fail? Starbucks instant coffee | Branding | Richs Blog
I love a good cup of coffee and will glady pay a premium for a rich bold brew but I am here to tell that the Starbucks VIA, which is being launched nationally this week, is not it and does not fit with the brand positioning of Starbucks
by internetmarketingrich 2009-09-29 18:42 Branding · new · products
http://www.richsblog.com/files/03673ce012b5beb6fccff53f8f2af566-333.html - cached - mail it - history
Copy this Open branding is the rule now not the exception | Branding | Richs Blog
by internetmarketingrich 2009-09-25 12:48 branding
http://www.richsblog.com/files/9b9b563fdd464aafbf3d0400b87c0ae8-332.html - cached - mail it - history
Copy this Marketing in today's economy
Interesting to read that there is only 20% brand loyalty when it comes to automobiles. I'm sure that some brand have a lot higher loyalty (Subaru) than others but was is behind these numbers is a further indication that a lot of companies don't understand the value of branding.
by internetmarketingrich 2009-08-16 11:01 marketing · branding
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Copy this New Evidence on the Foreclosure Crisis |
From this mornings WSJ comes an interesting analysis of the mortgage mess from Mr. Liebowitz a professor of economics and director of the Center for the Analysis of Property Rights and Innovation in the management school at the University of Texas, Dallas. What is really behind the mushrooming rate of mortgage foreclosures since 2007?
by internetmarketingrich 2009-07-03 19:06 economy · homes
http://www.richsblog.com/files/4be334b0a5eddc5b61021a52fc1f086c-279.html - cached - mail it - history
Copy this Consumers are not going to spend us out of this recession and the bailout is not working | None | Richs Blog
The headlines in today’s newspapers said it all “Job losses rise unemployment at 9.5%”. While many are asking themselves what is going on here I have been saying all along that consumers are not going to spend us out of this recession and that the bailout plan is going to do nothing to regain consumer confidence or reverse the trend of job losses
by internetmarketingrich 2009-07-02 09:46 recession · economy · jobs
http://www.richsblog.com/files/9a0ba85759f7e7a5f3c011feee550b5b-277.html - cached - mail it - history
Copy this Only the employed need apply: the height of stupidity
by internetmarketingrich 2009-06-30 11:47 Employment · economy
http://www.richsblog.com/files/598c89f5d3805172fb76828c4223f3ac-276.html - cached - mail it - history
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