More households own DVRs — 33 percent compared with 28 percent at this point in 2008 and according to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year. But are people really watching the commercials

Starbucks has surged past Coca-Cola to become the most popular corporate brand on the social network, powered by its recent free pastry promotion. OK, and that means what for sales? Last time I looked Starbucks was still a brand in trouble and is not toying with the idea of serving beer and wine at some locations.