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Richard Meyer, member since May 3, 2009

73 Visible Links (73 total), 0 Public Groups, 20+ Top Tags

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Coke's big social media push is both stupid and doomed to fail | Social Media Branding | Richs Blog

Coke’s Expedition 206 will send three 20-somethings to 206 countries and territories where Coca-Cola is sold in 2010. The trio sets off on their 275,000-mile tour from Madrid on Jan. 1, stocked with laptops, video cameras, smartphones and plenty of other gadgetry, in order to document for the masses their search for happiness. Their journey will be tracked via social media sites but one has to ask “how the hell is this going to lead to more sales of Coke”?

by internetmarketingrich 2009-11-18 20:50 Branding · Marketing

http://www.richsblog.com/files/e8dac8d3baaf172821241a25f54a10ba-354.html - cached - mail it - history

Run away ! Brand marketers now want to use social media to interrupt us ! | Branding | Richs Blog

A recent study also showed that consumers were happy to let brands be part of their social media experience, so it concluded that opportunities for branding do exist within social media. As Monty Python said when they confronted the killer rabbit "run away, run away!

by internetmarketingrich 2009-11-10 15:36 branding · marketing

http://www.richsblog.com/files/c0b86d607a288c7b63fb5c82dbc25e68-349.html - cached - mail it - history

Jobs not expected back until 2012: Branding means more now than ever | None | Richs Blog

The employment news is not good. Economists do not expect job growth until 2012 as we enter year 2 of this recession. With more employees unhappy with their jobs and new jobs nonexistent consumers will continue to be very cautious about spending their hard earned dollars while they continue to pay down debt

by internetmarketingrich 2009-10-30 13:13 marketing · branding · economy

http://www.richsblog.com/files/53f66230cd2bb8177d30c89ae6c80d55-345.html - cached - mail it - history

At some point in time someone has to stand up and say "this is not what our brand is about" | Branding | Richs Blog

Since when is a strategic business strategy that ensures long term growth and or profitability so bad? When people on Wall Street act like they know a lot more than CEO's and when CEO's try and bend over backwards because these analysts are more important than common sense and customers

by internetmarketingrich 2009-10-01 17:31 branding · marketing

http://www.richsblog.com/files/d10177134eed7cbb6ac613c9ce5d0fdd-334.html - cached - mail it - history

Doomed to fail? Starbucks instant coffee | Branding | Richs Blog

I love a good cup of coffee and will glady pay a premium for a rich bold brew but I am here to tell that the Starbucks VIA, which is being launched nationally this week, is not it and does not fit with the brand positioning of Starbucks

by internetmarketingrich 2009-09-29 18:42 Branding · new · products

http://www.richsblog.com/files/03673ce012b5beb6fccff53f8f2af566-333.html - cached - mail it - history

Open branding is the rule now not the exception | Branding | Richs Blog

by internetmarketingrich 2009-09-25 12:48 branding

http://www.richsblog.com/files/9b9b563fdd464aafbf3d0400b87c0ae8-332.html - cached - mail it - history

Marketing in today's economy

Interesting to read that there is only 20% brand loyalty when it comes to automobiles. I'm sure that some brand have a lot higher loyalty (Subaru) than others but was is behind these numbers is a further indication that a lot of companies don't understand the value of branding.

by internetmarketingrich 2009-08-16 11:01 marketing · branding

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Stupid is as stupid does: Disney Netbooks | None | Richs Blog

There are some branding moves that at a gut level are so stupid it makes you say out loud “what the hell were they thinking”? I could not help but think that when I saw a news stories about Disney’s move into the netbook computer market with two models, one for girls and one for boys.

by internetmarketingrich 2009-06-21 09:51 BRanding · Disney · Netbooks

http://www.richsblog.com/files/966a69242b13f28a263913ec794414ff-271.html - cached - mail it - history

How employers treat job seekers could be an indication of how they treat employees but revenge can Tweeted | None | Richs Bl

n the whirlwind of daily activity, a business can lose sight that there are real people behind résumés. How the company treats those people, well before any of them become employees, says a lot about it, its brand and its values.

by internetmarketingrich 2009-05-31 13:48 employement · branding

http://www.richsblog.com/files/8b8edca1fb8e8104018eb8d3969df4a7-260.html - cached - mail it - history

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