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Copy this Social media alone is not going to save your brand | Social Media | Richs Blog
Want to know the difference between hype and reality? Look no further than the use of social media for business vs. ROI. While some brands, including Coke and Starbucks, have a great social media following their brands are still in decline. Why? Because social media is not a strategy it is part of an integrated marketing strategy.
by internetmarketingrich 2009-11-23 15:08 socialmedia · marketing
http://www.richsblog.com/files/1a33fc0e797e8611d13b49fe23929634-355.html - cached - mail it - history
Copy this Coke's big social media push is both stupid and doomed to fail | Social Media Branding | Richs Blog
Coke’s Expedition 206 will send three 20-somethings to 206 countries and territories where Coca-Cola is sold in 2010. The trio sets off on their 275,000-mile tour from Madrid on Jan. 1, stocked with laptops, video cameras, smartphones and plenty of other gadgetry, in order to document for the masses their search for happiness. Their journey will be tracked via social media sites but one has to ask “how the hell is this going to lead to more sales of Coke”?
by internetmarketingrich 2009-11-18 20:50 Branding · Marketing
http://www.richsblog.com/files/e8dac8d3baaf172821241a25f54a10ba-354.html - cached - mail it - history
Copy this While the FDA listens to presentations on social media a ticking time bomb continues to count down | Patient Education & Wor
The prevalence of overweight children and adolescents between ages 6 and 19 has tripled since 1970, a 2007 New England Journal of Medicine study found. "Our study suggests that more of these young adults will have heart disease when they are 35-50 years old, resulting in more hospitalizations, medical procedures, need for chronic medications, missed work days and shortened life expectancy," said Kirsten Bibbins-Domingo, lead author of the study. What other research does the FDA need to get the message out to the public about obesity ??
by internetmarketingrich 2009-11-12 11:26 Health · FDA
http://www.worldofdtcmarketing.com/files/37108c4f80e038ae3647e87b0f40a34f-893.html - cached - mail it - history
Copy this Run away ! Brand marketers now want to use social media to interrupt us ! | Branding | Richs Blog
A recent study also showed that consumers were happy to let brands be part of their social media experience, so it concluded that opportunities for branding do exist within social media. As Monty Python said when they confronted the killer rabbit "run away, run away!
by internetmarketingrich 2009-11-10 15:36 branding · marketing
http://www.richsblog.com/files/c0b86d607a288c7b63fb5c82dbc25e68-349.html - cached - mail it - history
Copy this Verilogue's market research is bad folks, I mean really bad and flawed | DTC Effectiveness | World of DTC Marketing.com
A new study from Verilogue suggests patients either aren’t asking for a drug by name, or worse, they’re asking about its scary side effects. Folks this is really bad research that is just scary could be out there
by internetmarketingrich 2009-11-08 17:04 Research · marketing · DTC
http://www.worldofdtcmarketing.com/files/d2c7b89f0da51377ee4dbf91b9dfdb4a-887.html - cached - mail it - history
Copy this The sandwich generation & new segmentation in a down economy | Segmentation | Richs Blog
For marketers the news could not have been worse this week. First one in ten Americans is now out of work and for Americans that are working they are saving more and spending less. This comes on top of repeated horror stories of 30% interest rates on credit cards and banks refusing to lend money to small businesses. Voters showed their dissatifaction at the pools this week where 90% said it's about the economy.
by internetmarketingrich 2009-11-07 17:01 segmentation · marketing
http://www.richsblog.com/files/0f14d235e77be96bea532be7d080ffd8-348.html - cached - mail it - history
Copy this Is eDetailing viable today ? | None | World of DTC Marketing.com
nteresting Tweet from the latest ePharma conference that only 14-17% of physicians have used eDetailing leading to the question is eDetailing an effective strategy to reach HCP"s? The answer is that yes it can be but you have to follow some simple rules to ensure they are effective.
by internetmarketingrich 2009-11-04 17:45 detailing · health · marketing
http://www.worldofdtcmarketing.com/files/479c59e65fbda5abc24573e336f52fc5-885.html - cached - mail it - history
Copy this Are people with DVR's really watching commercials? | Media | Richs Blog
More households own DVRs — 33 percent compared with 28 percent at this point in 2008 and according to Nielsen, 46 percent of viewers 18 to 49 years old for all four networks taken together are watching the commercials during playback, up slightly from last year. But are people really watching the commercials
by internetmarketingrich 2009-11-02 10:30 Media
http://www.richsblog.com/files/4a03b7304a7565f304f06784a99394cc-347.html - cached - mail it - history
Copy this Shifting demographics means traditional segmentation is dead | Changing Demographics | Richs Blog
In the 10 largest cities, no ethnic or racial group constitutes a majority. By 2010, white-non Hispanics will make up 80% of the population aged 65+ but just 54% of Americans under the age of 18. The message to marketers is clear: No single demographic, or even handful of demographics, neatly defines the nation or a market.
by internetmarketingrich 2009-11-01 16:29 Marketing · Denographics
http://www.richsblog.com/files/3980df507e4fe338a1bf4186a9d8fb11-346.html - cached - mail it - history
Copy this Jobs not expected back until 2012: Branding means more now than ever | None | Richs Blog
The employment news is not good. Economists do not expect job growth until 2012 as we enter year 2 of this recession. With more employees unhappy with their jobs and new jobs nonexistent consumers will continue to be very cautious about spending their hard earned dollars while they continue to pay down debt
by internetmarketingrich 2009-10-30 13:13 marketing · branding · economy
http://www.richsblog.com/files/53f66230cd2bb8177d30c89ae6c80d55-345.html - cached - mail it - history
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