Social media success is not about hits. It comes from building on your existing relationships, making contributions to your community/network, increasing your influence through demonstrations of thought leadership, speaking with an engaging and “authentic” voice (although that is becoming an overused and often disingenuous cliché), and by ultimately creating compelling content.
by
hittail
2006-11-29 09:59
hittail
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metrics
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social
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media
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network
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hits
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success
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failure
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tips
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pointers
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advice
http://ketcheson.net/2006/11/28/lessons-from-a-failed-social-media-experiment/
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