Time on Site and Time on Page reported by Google Analytics is not 100% correct. Then how to approximate Avg. Time on Site and Avg. Time on Page correctly with more reliability? Simple! It can be done by doing some assumptive and backward calculations.

Alexa's list of top 1 million popular websites on the internet. Did your website make it to the top 1 million websites roster?

Googlers have given a new look to Google Analytics's home page. Now the accounts list will have a dashboard view with different metrics available at your finger tips along with a dynamic field to see the percentage change in visits, bounce rate, avg. time compared to the last week, month or year.

Google Analytics has goofed-up it's exit rate reporting. They have made Exit Rate look so similar to Bounce Rate that users often find it difficult differentiating between the two.