Etisalat received the customer care award because of their excellent customer service which even met the highest of international standards. Because Etisalat has such a strong corporate culture and are also very passionate about their customers receiving the best service possible it is no wonder that they were given this prestigious award. It was presented to them by the chairman of the Middle East Excellence Awards Institute, Mr. Ali Al Kamel. As part of their company policy, Etisalat ensures that whenever new employees join the company they immediately become part of the company’s quality mandate. This is achieved through understandable and very highly structured procedures that are followed. These procedures enable the managers to ensure that the systems in place are able to assist the staff so that they will give their best service possible. Chief Corporate Affairs Officer of Etisalat, Mr. Nasser bin Obood was the one who received

After making speech a part of their call center operations, Nuance Communications has claimed that their client, British Airways, is now making significant financial rewards. The British Airways said that their Nuance-powered flight information line, which permits callers to speak of their flight numbers as well as access gate number and departure times, has significantly lowered the airline’s call center cost by about 95%. Furthermore, the speech system has aided the British Airways to save by cutting down its cost-per-call from $3.00 to only $0.16. The British Airways flight information line was developed by Nuance and partner Aspect Communications and has been implemented for only 16 weeks.