Esoteric Labs is a newly formed, “boutique” style internet marketing laboratory exclusively catering to no more than 10 client businesses at a time. We are a group of specialists who have been executing successful SEO strategies since 1996. Our philosopy is centered around partnering with our client companies to produce results that are beyond what the typical Search Engine Marketing service allows. Esoteric Labs was founded by George Benckenstein. His expertise in web marketing, design and functionality spans more than a decade, and he has developed software that was integral in successful, go-to-market execution for numerous internet companies. Before creating Esoteric Labs, George served as Online Marketing and eCommerce Directors for some of the nation’s largest online etailers. In some cases, his work has been able to help stimulate over 1000% growth in less than 3 years. Past affiliations include work with ad agencies producing print ad campaigns for companies such as BMC Software, Toyota, Saturn, Pirelli, AT&T, Coca Cola, Herman Miller, Hennessy and United Airlines as well as corporate annual reports for Continental, Steel Case, Texaco, and AT&T. George holds a BS in Communications from St.Edwards University and an MBA & MS in Marketing from the University of St. Thomas. Disclosure: This blog is a collaborative blog written by a group of individuals. For questions about this blog, please contact  Benck (info AT esotericlabs.com. This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation. The compensation received may influence the advertising content, topics or posts made in this blog. That content, advertising space or post may not always be identified as paid or sponsored content. The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question. This blog does not contain any content which might present a conflict of interest. Contact Esoteric Labs Fields marked with * are required fields Name: * Email:* Website: Subject:* Message: * Please Confirm You’re Human - What is 2 + 2?* � Link:

can totally relate the the post on http://esotericlabs.com about the Drunken SEO Strategy. My wish is that I could go back in time and start all over again. Well I’m on the right track now working with Houston’s SEO Company...

What was once considered a strange little “widget” for bloggers is rapidly maturing into the next generation of search - welcome to Web 2.0. Today, millions of people are abandoning traditional search engines and directories in favor of social bookmarking services. Unless you have a solid understanding of the social bookmarking phenomena. (more…) inbound links� link building� link popularity� social bookmarking� social media optimization� social network marketing� inbound links, link building, link popularity, social bookmarking, social media optimization, social network marketingLink:

When talking with clients and other SEO rockstars, one of the most common questions is “how do you know which links will pass you the link juice and which ones will not?”  If your success depends, even slightly, upon being found in th...

There are many ways to go about managing your Search Engine Optimization campaigns. Do yourself a favor and bookmark this page now. From link building to keyword density and from Search Engine Marketing to On-Page Optimization, the work of an SEO enthusiast is ever evolving. Since many people are managing their own SEO campaigns instead of hiring a Search Engine Optimization Company, we wanted to put together a list of some of the most valuable Free Search Engine Optimization Tools we’ve come across. (more…) Link:

Latent Semantic Analysis (LSA) is a theory and method for extracting and representing the contextual-usage meaning of words by statistical computations applied to a large corpus of text (Landauer and Dumais, 1997). The underlying idea is that the aggr...

Welcome to my brand new home on the internet!  Some of you may know me from my blog on Undiggnified.com and some of you may know me from my custom content service over on CustomDataSales.com. I am excited to tell you all that Seocracy.com is the ...

Some entrepreneurs have built thriving businesses largely by getting search engines such as Google Inc.’s to direct customers to their Web sites. But what happens when the search engines suddenly start pointing consumers somewhere else? (more…)