Eye-tracking studies reveal that web users will scan the results of the SERPS (search engine results pages) from top to bottom and left to right, looking for the site they deem most relevant. When people search for information on the internet, the top 3-5 search results are, more than likely, be the only pages visited. Part of the reason these sites are ranking highly in the search engines is due to the search keywords you used and their use in those sites. It goes to say that placement at or near the top of the rankings will increase the number of visitors to your website. This is only one of the “4 Ps of Marketing” - Positioning. More search engine traffic does not necessarily mean an increase in sales. SEO is NOT an Internet Marketing Strategy. (more…) Link: