Grower Jeff Rieger travels from Placer County to the Santa Monica farmers market, where he sells heirloom and other fruits, including persimmons, pears, peaches and plums. Jeff Rieger's commute each week to the Santa Monica farmers market from his farm in Placer County-- 924 miles round trip -- is probably the longest regularly undertaken by any vendor at a Southern California certified market. He is driven by a passion to grow and market rare and high-quality fruits, all the more remarkable since he got into farming almost by accident.