Today, television and the Internet are merging, at least when it comes to advertising and reaching potential customers. No longer are customers using only one medium to learn about new products and services.
Apple’s campaign to introduce the iPhone, which combines a cellphone with an iPod with Internet access, may be the most successful marketing effort ever. Just prior to the product’s release, it was estimated that two-thirds of the population of the U.
By adapting interactive media and using direct response television for nontraditional purposes, multichannel marketers are growing the DRTV industry as a marketing medium, according to a new study from the Electronic Retailing Association, called The Evol
Blogs are short for “web logs.” They are easy to use and simple to set up, and they are a great format for promoting businesses. Think of a blog as a mini-website that you post comments to on a regular basis. Blogs are a powerful medium for delivering
The mounting pressure on CMO’s, combined with corporate executives being dissatisfied with the lack of measurement of ROI by these marketers, creates the perfect opportunity for more companies to adopt direct response marketing initiatives to address th
Direct Response Television has launched a campaign to promote a 50th anniversary DVD edition of the classic Western TV series "Gunsmoke," the longest-running drama in TV history.
Considering buying a print advertisement? Write a blog, instead. Thinking about radio? Try recording your own podcast. The Internet even presents a world of new opportunities for small businesses that are looking into direct response television (DRTV)
Next to word of mouth, direct response print advertisements are perhaps the oldest means of marketing a business. They used to be the most effective, too. Not anymore, though.
The lesson for small business owners is this: In order to succeed with your marketing dollars, integrate, innovate and interact. You need every marketing dollar to count,
The Wheelchair Foundation, a charitable organization dedicated to providing wheelchairs to those in need, announced today that Peter Koeppel, president of a leading direct response television DRTV media buying firm, Koeppel Direct, was chosen to become a
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