When Nike launched two years ago, there were many skeptics. Other corporations have tried to create a strong social network for their users. The results have been horrendous for most, but Nike has been able to build their brand and establish strong avenues of interactions with their customers through this social network.

Today Facebook vice president of product marketing, Chamath Palihapitiya, a former venture capitalist (Mayfield Fund) and once the head of AOL AIM division, spent a few moments on stage at TieCon, where he proceeded to describe Facebook in a rather unusual manner.