http://blog.whatsyourisq.com/2008/04/19/how-to-trust-a-site%E2%80%A6%E2%80%A6%E2%80%A6%E2%80%A6%E2%80%A6by-building-a-%E...
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http://www.prxreleases.com/wire/index.php/2008/04/23/wot-people-driven-internet-security-launches-website-reputation-sco...
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People-driven security, an approach that pools the judgments of individual participants to identify new threats, is gathering momentum, with uses popping up in everything from antimalware and spam blocking to site filtering.