Web metrics firm Hitwise today released new data on US social networking traffic that shows Facebook increasing in both market share of visits and average time spent compared to this time last year, VentureBeat reports.
Here’s ...
Controlling your social network advertising may get simpler with the addition of MySpace’s self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves ...
Facebook talks a lot about the “social graph.” It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters to marketers because knowing how social graphs work can makes ads and campaigns more effective, according to Debra Aho Williamson, [...]
Online marketers are converging on New York for the advertising industry’s annual conference, where they’ll hold discussions on everything from tracking online brand buzz to using humor to lure a Web-surfing audience. But perhaps the most pressing topic for attendees of the Advertising Week V conference in Manhattan is the financial crisis gripping Wall Street [...]
Typically aged between 13 and 29, Millennials are a truly digital generation. They are, perhaps, the most technically literate generation to date and one that barely knows a world without email, texting and the Internet. So, how should marketers approach this new generation?
Millennials are a social bunch and utilize many channels to communicate and engage. [...]
Recently, top Chinese social network Xiaonei (which looks a lot like Facebook and doesn’t try to hide it) launched its Open Platform for developers. With the launch, Xiaonei also announced a $50,000 application competition for developers who create the most successful apps on the Xiaonei Platform.
So how are developers responding? By copying top Facebook app [...]
Marketers, it seems, are turning away from paid search in favor of social marketing efforts. According to a recent study by Interpublic, search spending is beginning to slow as social marketing takes off.Interpublic’s Magna Global division has released a forecast that indicates emerging media - online gaming, social networking and online video - will grow [...]
If the US presidential election were based on Web site traffic, Sen. Barack Obama would be far ahead of Sen. John McCain. Mr. Obama drew nearly 80% of all traffic to the two presumptive nominees’ sites in June 2008, according to Hitwise.
That was actually a drop from April and May, when he drew about 85% of [...]
Are these sites and other online communities just a fad that will be replaced by the next big ‘It’ technology shortly down the line, or will they all see a long and prosperous future?
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