Controlling your social network advertising may get simpler with the addition of MySpace’s self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves ...

Marketers, it seems, are turning away from paid search in favor of social marketing efforts. According to a recent study by Interpublic, search spending is beginning to slow as social marketing takes off.Interpublic’s Magna Global division has released a forecast that indicates emerging media - online gaming, social networking and online video - will grow [...]