Controlling your social network advertising may get simpler with the addition of MySpace’s self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves ...
Facebook talks a lot about the “social graph.” It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters to marketers because knowing how social graphs work can makes ads and campaigns more effective, according to Debra Aho Williamson, [...]
Protecting your identity online is just as important as protecting your identity offline; in some cases it is moreso because brands and companies can be badly hurt, sometime irreparably, due to a single malicious attack. They say that one upset consumer will tell 100 people about their experience while one happy consumer will tell no [...]
Pay-per-click (PPC) strategies may be the best way for businesses to keep up their marketing efforts without risking more of their budgets than they need to, it has been suggested. The Internet Advertising Bureau’s Jack Wallington cited PPC as an ideal way of coping with the economic slowdown, as it can be totally measurable when [...]
If you need a little more variety from advertising networks, a new offering from PubMatic could be the answer. This week, PubMatic launched AdFlex. This new platform aims to help advertising networks make sure they have enough of the right kinds of advertising inventory for different online campaigns.
To do this, AdFlex aggregates publishers’ inventory and [...]
Randall Stross at The New York Times goes to bat for the Google/Yahoo search marketingdeal, saying there’s “nothing to fear” from the two companies linking their search products. I believe most of his analysis is wrong, and he also skips the publisher side of the market entirely. In short, I feel that he is exactly wrong in [...]
The SMARTtags collect data such as page views, unique users and targeting parameters that reach into sub-channels and page level hierarchy. It also distributes data based on dayparts, geography and season, giving marketers a unique insight into how consumers are engaging with specific content pages throughout the calendar year.
“Inventory is at the heart of every [...]
Typically aged between 13 and 29, Millennials are a truly digital generation. They are, perhaps, the most technically literate generation to date and one that barely knows a world without email, texting and the Internet. So, how should marketers approach this new generation?
Millennials are a social bunch and utilize many channels to communicate and engage. [...]
While the CPM pricing model is the method marketers use the most to buy video advertising, it is necessary to discuss it with a few caveats:
Advertisers rarely reveal exactly what they pay for ads, and publishers hardly ever let on exactly what they charge. The cost of ads is based on at least two factors: [...]
As Facebook continues to expand internationally (see data on Facebook’s 2008 international growth by country), here’s a quick check of Facebook’s current (user-reported) age and gender demographics for marketers interested in reaching US users.
There 33 million Facebook users in the United States
55% of US Facebook users are female, and female users outnumber male users in [...]
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