Controlling your social network advertising may get simpler with the addition of MySpace’s self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves ...
Facebook talks a lot about the “social graph.” It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters to marketers because knowing how social graphs work can makes ads and campaigns more effective, according to Debra Aho Williamson, [...]
The Interactive Advertising Bureau (IAB) has issued their latest “Email Data Management Best Practices”; the new best practices are intended to help online marketers get the most from their email campaigns by helping them ensure privacy, security, improve the permissions process and improve deliverability.
Among the recommendations are only sending commercial messages to consumers who [...]
The SMARTtags collect data such as page views, unique users and targeting parameters that reach into sub-channels and page level hierarchy. It also distributes data based on dayparts, geography and season, giving marketers a unique insight into how consumers are engaging with specific content pages throughout the calendar year.
“Inventory is at the heart of every [...]
The British are heading online to shop in ever increasing numbers, according to new figures from IMRG/Capgemini. Twenty percent of U.K. consumers now do their shopping on the Internet. Almost $54 billion was spent by Brits on Internet shopping in the first half of this year. That’s a rise of 38% compared with last year, [...]
A new targeting tool is set for release from ValueClick. The tool is a predictive behavioral targeting tool which provides marketers with anonymous consumer behavior and then predicts future behaviors based on the past information. The Precision BT suite combines Precision Retargeting and Precision Profiles, giving marketers unique insight into consumer behavior.
“What makes Precision Profiles [...]
A new report indicates that search advertisers should diversify their keyword buys to engage a larger audience. In the early days of searching, consumers would search a term like “cell phone” or “cell phone plan”. Today’s consumers are searching for brand specific keywords like “Razor cell phone” or “cell phone comparisons”. To engage this larger [...]
Yes, you can destroy your blog. It's not difficult just follow all the above hints and soon you will see your site traffic drop and visitors vanished. Of course this article is to show you what NOT to do.
Local online video ad revenues will hit $1.5 billion by 2012, up from $11 million in 2007, according to The Kelsey Group’s “US Local Video Forecast (2007-2012)” report.”Publisher sales channels put Internet Yellow Pages in the strongest position to benefit from SMB [small and medium-sized businesses] and user demand for local online video,” said Matt [...]
Luxury goods manufacturers have been increasingly protective of brands, and Parisian courts have sided with homegrown companies against eBay twice now with a ruling against the online auction site in the amount of €40 million ($63 million) for its role in facilitating the trade in knockoff Louis Vuitton handbags, luggage and other accessories. Christian Dior, [...]
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