Yahoo has upgraded its advertising platform and promises to revolutionize online display advertising making it cheaper and easier for publishers and advertisers. The new ad system, formerly called AMP and renamed APT after a trademark ...
Search advertising spending will grow by 30 per cent this year in the UK, PricewaterhouseCoopers (PwC) has predicted. According to the firm, search ads - including pay-per-click - will see growth higher than that forecast ...
eBay is resurrecting its keyword advertising program that it had dropped 2 years ago. eBay AdCommerce is a pay-per-click system that allows eBay sellers to advertise their listings and eBay Stores via a text ad on eBay search result pages. The system works like other ad networks, with advertisers bidding on keywords. When shoppers enter [...]
If eMarketer’s original estimate of $1.3 billion for video advertising spending in 2008 appears to have been off the mark, the question is more a change of methodology than of perspective. That is, the basis has changed, but eMarketer’s prognosis for online video advertising has not.
It now appears that the market will take until [...]
Online marketers are converging on New York for the advertising industry’s annual conference, where they’ll hold discussions on everything from tracking online brand buzz to using humor to lure a Web-surfing audience. But perhaps the most pressing topic for attendees of the Advertising Week V conference in Manhattan is the financial crisis gripping Wall Street [...]
If you need a little more variety from advertising networks, a new offering from PubMatic could be the answer. This week, PubMatic launched AdFlex. This new platform aims to help advertising networks make sure they have enough of the right kinds of advertising inventory for different online campaigns.
To do this, AdFlex aggregates publishers’ inventory and [...]
The goal of a pay-per-click advertising campaign is to attract qualified traffic to a website in an effort to have searchers convert on a desired action. That action could be a sale, filling out a lead form, requesting information and so forth. The goal of search engine optimization is the same, yet the pressure of [...]
Randall Stross at The New York Times goes to bat for the Google/Yahoo search marketingdeal, saying there’s “nothing to fear” from the two companies linking their search products. I believe most of his analysis is wrong, and he also skips the publisher side of the market entirely. In short, I feel that he is exactly wrong in [...]
Last week, there was a little stir in the blogosphere when some users and developers discovered that Facebook’s Beacon service (designed to easily share information about your off-Facebook activity with friends inside Facebook) still exists.
In response to questions, Facebook said: “Since late 2007, Beacon has been available on dozens of participating sites after we made [...]
Their new “brandable cursor” interacts with background ads to produce a relevantly branded cursor on mouseover.
For example, the cursor could take the form of a company’s logo, or it might represent something associated with the business such as a pizza or a car.
AdCamo pioneered the development of the clickable background ad. The brandable cursor “takes background [...]
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