Online retailers are losing billions of dollars every year due to site abandonment, finds behavioral analysis firm Tealeaf in their annual Online Customer Experience survey.A massive 90% of visitors to online retail websites encountered problems during the buying process, found Tealeaf. This led to half abandoning sales altogether and a loss of around $57 billion [...]
If you need a little more variety from advertising networks, a new offering from PubMatic could be the answer. This week, PubMatic launched AdFlex. This new platform aims to help advertising networks make sure they have enough of the right kinds of advertising inventory for different online campaigns.
To do this, AdFlex aggregates publishers’ inventory and [...]
There are probably as many varieties of marketing a business and increasing sales as there are versions of high-end salt. But you can’t expect to compete as a small business today without choosing from a growing arsenal of online marketing tools. Here are four smart ways to get your business noticed on the Internet.
1. Create [...]
The SMARTtags collect data such as page views, unique users and targeting parameters that reach into sub-channels and page level hierarchy. It also distributes data based on dayparts, geography and season, giving marketers a unique insight into how consumers are engaging with specific content pages throughout the calendar year.
“Inventory is at the heart of every [...]
SocialThing, a lifestreaming/social aggregation site, has been acquired by AOL. We currently have no information about the final price of the acquisition, but given that SocialThing was still in private beta, we assume that it was relatively low. SocialThing was founded in 2007 with $15,000 in seed capital from TechStars. AOL seems to be rather [...]
On July 17, ValueClick provided lower revenue guidance of $163M to $164M and EPS guidance of 17c to 18c. The company also lowered its 2008 revenue guidance to a range of $655M to $675M, and EPS of 69c to 71c. Craig Hallum said it believes the Q2 weakness and reduced outlook are less about ValueClick and more [...]
The British are heading online to shop in ever increasing numbers, according to new figures from IMRG/Capgemini. Twenty percent of U.K. consumers now do their shopping on the Internet. Almost $54 billion was spent by Brits on Internet shopping in the first half of this year. That’s a rise of 38% compared with last year, [...]
Personalized home page service Netvibes has quietly rolled out a new social feature called Buzz. The Buzz section tracks what links are getting starred the most throughout Netvibes network of home pages.
Netvibes users can star any of the links they like on their homepages, RSS readers, YouTube boxes, Digg widgets, and other widgets. And when [...]
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