Testing is the cornerstone of successful online marketing. All of the world's greatest marketers achieve the results they do because they understand the power of testing and they test everything.
In the past few years a practice by website owners and SEO experts, coined Google Bombing, gained notoriety. But it seems this practice is soon coming to an end.
Just a few weeks ago, on a weekend away with my fiancee I stumbled across a magazine call Wired. It was perfect. Every single page contained something interesting to me, and the articles discussed topics like YouTube, MySpace, Spyware, Google and a number of other very relevant (and exciting) articles.
Understanding your website conversion rate for your internet marketing activities is critical in making the most amount of money from your marketing dollar.
One of the biggest changes in the online space is the prevalence of online video. It was only a few years ago that just the thought of streaming videos on the Internet seemed a distant reality.
The key to increasing profits and lowering costs over time is continually testing one advertisement against the other… one offer against another… one headline against another… and so on… until you find the best performing piece.
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