internetmarketingrich's Feed

The sandwich generation & new segmentation in a down economy | Segmentation | Richs Blog

internetmarketingrich — Sat, 07 Nov 2009 05:01:00 -0500

For marketers the news could not have been worse this week. First one in ten Americans is now out of work and for Americans that are working they are saving more and spending less. This comes on top of repeated horror stories of 30% interest rates on credit cards and banks refusing to lend money to small businesses. Voters showed their dissatifaction at the pools this week where 90% said it's about the economy. Tagged by internetmarketingrich under segmentation, marketing,

Jobs not expected back until 2012: Branding means more now than ever | None | Richs Blog

internetmarketingrich — Fri, 30 Oct 2009 01:13:00 -0400

The employment news is not good. Economists do not expect job growth until 2012 as we enter year 2 of this recession. With more employees unhappy with their jobs and new jobs nonexistent consumers will continue to be very cautious about spending their hard earned dollars while they continue to pay down debt Tagged by internetmarketingrich under marketing, branding, economy,

Marketing in today's economy

internetmarketingrich — Sun, 16 Aug 2009 11:01:00 -0400

Interesting to read that there is only 20% brand loyalty when it comes to automobiles. I'm sure that some brand have a lot higher loyalty (Subaru) than others but was is behind these numbers is a further indication that a lot of companies don't understand the value of branding. Tagged by internetmarketingrich under marketing, branding,

The beginning of the end of the recession maybe in sight but consumer behavior has changed forever

internetmarketingrich — Sat, 25 Jul 2009 11:51:00 -0400

The index of leading indicators, which signals turning points in the economy, is rising at a rate that has accurately indicated the end of every recession since the index began to be compiled in 1959. With all this good news however marketers would be foolish to think the “good old days” of consumer spending are going to return. The fact is that consumerism as we know it has changed forever. Tagged by internetmarketingrich under onlywire,

New Evidence on the Foreclosure Crisis |

internetmarketingrich — Fri, 03 Jul 2009 07:06:00 -0400

From this mornings WSJ comes an interesting analysis of the mortgage mess from Mr. Liebowitz a professor of economics and director of the Center for the Analysis of Property Rights and Innovation in the management school at the University of Texas, Dallas. What is really behind the mushrooming rate of mortgage foreclosures since 2007? Tagged by internetmarketingrich under economy, homes,

Consumers are not going to spend us out of this recession and the bailout is not working | None | Richs Blog

internetmarketingrich — Thu, 02 Jul 2009 09:46:00 -0400

The headlines in today’s newspapers said it all “Job losses rise unemployment at 9.5%”. While many are asking themselves what is going on here I have been saying all along that consumers are not going to spend us out of this recession and that the bailout plan is going to do nothing to regain consumer confidence or reverse the trend of job losses Tagged by internetmarketingrich under recession, economy, jobs,

Only the employed need apply: the height of stupidity

internetmarketingrich — Tue, 30 Jun 2009 11:47:00 -0400

Tagged by internetmarketingrich under Employment, economy,

Where are the jobs? | None | Richs Blog

internetmarketingrich — Sun, 28 Jun 2009 10:18:00 -0400

Tagged by internetmarketingrich under jobs, economy,