advtise's Feed

Facebook Market Share Increased

advtise — Fri, 26 Sep 2008 05:19:00 -0400

Web metrics firm Hitwise today released new data on US social networking traffic that shows Facebook increasing in both market share of visits and average time spent compared to this time last year, VentureBeat reports. Here’s ... Tagged by advtise under facebook, market share, myspace, social networking, traffic, web metrics,

MySpace launches ad platform

advtise — Fri, 26 Sep 2008 04:22:00 -0400

Controlling your social network advertising may get simpler with the addition of MySpace’s self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves ... Tagged by advtise under audience target, brand recognition, competitor, consumers, creative team, facebook, ip address, loyalty, market share, marketers, myspace, network advertising, public beta, self service, smart move, social marketing, social networks, target ads, user profiles,

Social Networks: Trends

advtise — Thu, 25 Sep 2008 06:00:00 -0400

Facebook talks a lot about the “social graph.” It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network. The social graph matters to marketers because knowing how social graphs work can makes ads and campaigns more effective, according to Debra Aho Williamson, [...] Tagged by advtise under alloy, ammirati, campaigns, colleagues, college students, consumers, emarketer, friends and family, graph, graphs, harris interactive, marketers, neighbors, online social networks, popularity, real world, scoop, senior analyst, social networking, world connections,

New Facebook Layout: What is wrong

advtise — Sun, 21 Sep 2008 07:15:00 -0400

A large number of Facebook users expressing discontent about the new layout reaching 3.8 million between two Facebook user protest groups, Facebook CEO Mark Zuckerbergresponded in the Facebook company blog: It’s tempting to say that we should just support both designs, but this isn’t as simple as it sounds. Supporting two versions is a huge amount of work [...] Tagged by advtise under facebook, layout changes, new facebook layout, new layout, news feed, two versions,

Facebook Beacon is over (almost)

advtise — Sun, 21 Sep 2008 09:28:00 -0400

Last week, there was a little stir in the blogosphere when some users and developers discovered that Facebook’s Beacon service (designed to easily share information about your off-Facebook activity with friends inside Facebook) still exists. In response to questions, Facebook said: “Since late 2007, Beacon has been available on dozens of participating sites after we made [...] Tagged by advtise under advertiser, blogosphere, business solutions, challenges, developer program, developers, dozens, facebook, improvements, participating sites, share information, social ads,

Facebook US Ad demographics

advtise — Fri, 19 Sep 2008 08:16:00 -0400

As Facebook continues to expand internationally (see data on Facebook’s 2008 international growth by country), here’s a quick check of Facebook’s current (user-reported) age and gender demographics for marketers interested in reaching US users. There 33 million Facebook users in the United States 55% of US Facebook users are female, and female users outnumber male users in [...] Tagged by advtise under age bracket, age distribution, current user, demographics, facebook, female users, lorica, male users, marketers, united states,

iPhone Facebook App has 1 million users

advtise — Fri, 25 Jul 2008 07:23:00 -0400

Jed Stremel, Director of Mobile at Facebook, just announced that Facebook’s iPhone iPod app has reached 1 million users. Facebook is currently ranked as the 6th most popular free application on Apple’s App Store, and has been among the store’s top applications since the store’s launch on July 11. We’ve asked MySpace for their corresponding [...] Tagged by advtise under app, apple, facebook, facebook app, free application, iphone, ipod,

Brands Get Social for Olympics

advtise — Thu, 24 Jul 2008 12:26:00 -0400

With the Olympic Games just a month off, some brands are looking to extend their sponsorships with social media programs. Lenovo has created 100 athletes’ blogs in an attempt to align itself with some less mainstream sports, such as field hockey and modern pentathlon. It gave the athletes laptops and video cameras to chronicle their [...] Tagged by advtise under 2008 olympics, ads, advertising, application, billboard, blog, buzz, facebook, ger, global, google, impressions, marketer, marketers, marketing, media, olympic games, social, social strategy, sponsorships, traffic, users, video, web, youtube,

Why Facebook ads are performing so poor?

advtise — Tue, 22 Jul 2008 02:03:00 -0400

Facebook may be the hottest thing without the name iPhone, but ads on the social networking site are not. Tagged by advtise under ads, advertising, adwords, banner, click throughs, contextual, facebook, iphone, marketers, myspace, networking, social site, target, web ads,

New Facebook advertising units

advtise — Mon, 21 Jul 2008 01:41:00 -0400

Facebook has turned on new ad units as part of the profile and home page redesign. While the format of the ad units themselves hasn’t changed significantly, their location on the page has become more prominent - and a new ad unit has been created on the home page. 1. Profile Page & Canvas Page Profile and [...] Tagged by advtise under canvas, facebook, facebook advertising, home page redesign, left nav, new friends, page ads, page profile, prime real estate,

iPhone facebook app 1.1 released

advtise — Sun, 20 Jul 2008 01:35:00 -0400

Facebook has taken a lot of user feedback into account regarding their initial launch of the Facebook for iPhone application 1 week ago and released version 1.1 today. New features include: writing on friends’ walls viewing friends’ photo albums view friends’ full profiles tagging photos (hold your finder down on the photo) uploading pictures from your library To upgrade, just [...] Tagged by advtise under application, apps, facebook, feature, iphone, launch, photo, photos, stores, users,

Social Me Facebook Application Suspended Again

advtise — Thu, 17 Jul 2008 05:10:00 -0400

Yesterday Facebook application Social Me had been reinstated on the Facebook Platform after a two week suspension due to concerns over privacy policy violations. However, as of tonight, Social Me has disappeared from the Facebook Platform again. That didn’t last long. Apparently, Social Me didn’t resolve its issues to Facebook’s liking and has been suspended by [...] Tagged by advtise under aggressive stance, facebook, facebook application, liking, policy violations, privacy policies, privacy policy, privacy rules, reputation, second time, social me,

Social Me Application returns to Facebook

advtise — Wed, 16 Jul 2008 05:04:00 -0400

After a 14 day suspension from Facebook for violating Facebook’s privacy policies, popular flirting application Social Me has returned to the Facebook Platform tonight. Social Me’s suspension is the second of a major application in recent weeks. Just a few days earlier, Slide’s Top Friends application was suspended from the Facebook Platform for 7 days [...] Tagged by advtise under application returns, facebook, facebook app, facebook applications, popularity, privacy policies, slide, social me, top friends,

SlickCash sued by Facebook for hacking attempt

advtise — Tue, 15 Jul 2008 04:38:00 -0400

Adult website operator SlickCash, sued by Facebook for attempting to hack Facebook’s servers and steal user information in 2007, has settled the suit with Facebook for $500,000, according to the Canadian Press. As part of the deal, SlickCash employees have agreed not to become members of Facebook for the next 10 years. Facebook accused SlickCash of [...] Tagged by advtise under 10 years, adult website, facebook, government intelligence, hack, intelligence agency, servers, slickcash, user information,

Xiaonei social network launched its Open Platform

advtise — Mon, 14 Jul 2008 01:46:00 -0400

Recently, top Chinese social network Xiaonei (which looks a lot like Facebook and doesn’t try to hide it) launched its Open Platform for developers. With the launch, Xiaonei also announced a $50,000 application competition for developers who create the most successful apps on the Xiaonei Platform. So how are developers responding? By copying top Facebook app [...] Tagged by advtise under application, apps, chinese language version, clones, counterparts, cute boys, developers, export market, facebook, hi5, import export, international markets, launch, likeness, local networks, market opportunity, open platform, pretty girls, robust localization, rockyou, social networks, xiaonei,

Leader of Facebook Applications Data Team Departs

advtise — Fri, 11 Jul 2008 08:14:00 -0400

Jeff Hammerbacher, the manager of the team within Facebook responsible for collecting, managing, and analyzing the large volumes of data that Facebook’s 80 million active users create, is leaving Facebook, according to VentureBeat. While the reason for the departure is not known, the decision comes at the heels of other executive departures in recent months, [...] Tagged by advtise under d angelo, executive departures, facebook, facebook applications, Jeff Hammerbacher, matt cohler, philosophy,

SpeedDate Facebook Application vanishes

advtise — Wed, 09 Jul 2008 04:51:00 -0400

SpeedDate, an application from the company of the same name, has disappeared from the application list, and the link to the application leads back to the Facebook homepage. SpeedDate is a web-based speed dating service that also offers a Meebo application, and until recently, a Facebook application. Recent victims include Slide’s Top Friends (was gone for [...] Tagged by advtise under ade, ads, answers, application, availability, dating service, facebook, facebook application, google, google search, july 1, listings, moratorium, offerings, rockyou, search, speed date, speeddate, speeddate app, speeddate facebook app, viral, yahoo, yahoo answers,

New Facebook layout from next week

advtise — Tue, 08 Jul 2008 04:31:00 -0400

Users will be able to start exploring Facebook in the new layout starting the week of July 14. Unlike the developer sandbox, which has been restricted to only allow access to the new profile page, starting next week all pages will be available to users in the new layout, including the home page, News Feed, [...] Tagged by advtise under apps, attribute, boxes, bugs, bugzilla, developers, facebook, home page news, info tabs, integration points, invitations, july 14, new layout, new profile, news feed, notifications, profile section, redesign, sandbox, sessions, wiki,

Official Facebook Application Scrabble vs Scrabulous

advtise — Mon, 07 Jul 2008 02:36:00 -0400

Today, Hasbro and EA announced that the Facebook app EA has been working on for more than six months will be launched later this month, although a version on Pogo (EA’s online casual gaming site) is available today. There is a Facebook Scrabble app in private beta, but the company is still testing it. It is [...] Tagged by advtise under acquisition, acquisitions, application, apps, availability, backlash, beta, developers, different companies, digital versions, ea, electronic arts, facebook, facebook app, game, hasbro, india, launch, network, networkers, offerings, official, pogo, popular facebook apps, popularity, private un version, real networks, scrabble, scrabulous, six months, spore, talks, two brothers, video,

Court documents show Facebook’s actual worth $3.75B

advtise — Mon, 07 Jul 2008 12:06:00 -0400

Court documents in the ConnectU case reveal that when it comes to the price of Facebook common shares, Facebook’s board values the company at $3.75 billion — far lower than the $15 billion valuation set by Microsoft’s $240 million purchase of 1.6 percent of the company. As an investor, Microsoft owns preferred stock — worth [...] Tagged by advtise under 75b, acquisition, common shares, conectu, court documents, facebook, facebook shares, facebook worth, investor, ipo, lawyers, microsoft, shareholders, stock worth,