Alain Michel - 2000: A discussion of people's lack of enthusiasm for nuclear energy and the need for emotional presentations to change this. This article points out how fiction influences people - often creating images such as mad scientists that affect real decisions about scientific projects and technology investment. For the nuclear industry this influence has been overhwlmingly negative. A more vigorous presentation of positive aspects of nuclear energy would probably be effective, and it is surprising that the industry leaders have not done this. This leads into a discussion of the general understanding of nuclear fission, and of the steps that could be taken to create fission applications that people like, instead of tolerate. Building new nuclear plants underground instead of in the middle of pristine agricultural land might help, and be well worth the small cost increase. A more confident, realistic, and people oriented approach to gaining public support and even enthusiasm seems to be possible.