There are numerous channel decisions a company must address when bringing a new product or service to market. Without careful channel marketing, planning and consideration, your new offering could be left sitting on the shelf.
Fortunately for Internet marketers, you have a huge advantage over regular businesses--you can build all of these Internet capital goods; you do not need to pay for any of them
It’s hard to determine how many opportunities people let slip away by not carrying their business cards, but by losing the ability to follow up you are losing FREE business clear of any marketing costs.