Yes, there actually is a right way to do. The right way experts say is to wet your hair with warm water to allow the hair follicles to open up, then put the shampoo in your hands and rub your hands together and work in the shampoo from your scalp to the ends. Then rinse your hair with cool or cold water to close the hair follicles. Most people will not rinse with cold water so try to get as close to cool water.